![]() This suggests that the platform’s “social” factor is still alive and kicking. Over 72% of users say they use Facebook to message friends and family. Messaging friends and family is still the top activity on Facebook This is ahead of YouTube (26%), Instagram (16%), TikTok (14%) and X (12%). adults who regularly look to social media for their news, 30% of them head to Facebook. Facebook is the most popular site for people to get their news The key is to get ahead of the Facebook algorithm so you can get more organic visibility. In other words, there are billions of people your brand could potentially reach every single day. That’s 68.6% of users who spend at least some amount of time daily on the platform. Out of the 3.065 billion monthly active users, 2.1 billion people use the platform daily. Over two-third of all monthly users are active daily Facebook user statisticsįacebook may have billions of users, but how are these people using the platform? Let’s look at a few vital Facebook user statistics to find out: 3. These numbers suggest that the platform is still seeing a high level of engagement from its user base. This puts it ahead of other leading platforms such as X, Instagram and even TikTok. On average, American users spend about 30.9 minutes on Facebook daily. Americans spend about 30.9 minutes on the platform daily If your marketing efforts are also feeling stagnant, download our Facebook marketing template to reinvigorate your strategy. Although adoption has slowed down, monthly usage is still seeing an upward trend. Facebook hit 3 billion monthly active users in 2023īy Q4 of 2023, monthly active users on the platform had grown to 3.065 billion after reaching the 3 billion user milestone in Q2 of 2023. Here are some of the key Facebook usage statistics to understand its popularity and inform your Facebook marketing strategy: 1. It continues to be the biggest social media platform and is widely popular on a global scale. Over the years, Facebook has become almost synonymous with social media. In 2023, Facebook’s total ad revenue amounted to $135 billion, up from $116 billion the previous year.This makes it the most used social media platform worldwide. ![]() The platform boasts 3.065 billion active users on a monthly basis.This puts it ahead of other leading platforms like Twitter and Instagram. Facebook is the third most visited website following Google and YouTube, respectively.Top 3 Facebook stats every marketer should know Facebook feature stats (Reels, Stories, Messenger).Facebook advertising and marketing statistics.Facebook audience and demographics statistics.Top 3 Facebook stats every marketer should know.Understanding statistics around its usage, demographics, marketing uses and more can help inform your marketing strategy. This should work as well for an Android, Blackberry, Nokia or Palm Pre phone as well.Know whether your target audience is still on Facebook? Or if you should keep investing in Facebook ads? Staying on top of the latest Facebook statistics will give you the insights you need to update your Facebook marketing strategy.Įven after all this time, Facebook continues to be the most popular social media platform with the largest user base across all platforms. On my iPhone the full site works very fast, just like a normal computer. Once the full site has loaded, avoid tapping on the Facebook logo on the top-left corner and also avoid tapping on YOUR profile name because if you do it will detect that you’re on a mobile browser and direct you to the web app ( ) Tap on the three vertical dots on the upper right corner and then tap on “View Desktop Site.” Go to and allow the mobile web app to load. I recommend you bookmark the link so that you can access it easily (or just remember to add home.php after /) Another way to access the full facebook site: Sometimes I really need to access the actual FULL FACEBOOK SITE because I can’t do everything using the web app or my iPhones native app. Facebook automatically redirects all mobile web browsers to go to their mobile version.
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